Marketing

Inventory Distribution & SEO

The more websites you can reach, the merrier. How many websites does your inventory management system distribute to? If it’s not over 350, then it’s time to upgrade. If you don’t distribute to YouTube, it’s time to upgrade. Distribution is a key component of SEO.

Contact Carsignment to learn more.

Website

Whether you use an OEM provider or an independent company, service is the key to success here. How much does your website provider know about you? Are your geo-targets correctly set? Are you compatible with the latest Google updates? Are your pages correctly indexed?

Keeping a website current is an ongoing task. It requires consistent communication with your provider, and an in depth knowledge of other digital strategies within the dealership.

Achieving optimal results with OEM providers can be a challenge. Our website consulting service takes an objective view of your current relationship and explores the opportunities with both current and potential vendors.

Contact Carsignment to learn more.

Search Engine Marketing (SEM)

SEM: a.k.a (Search Engine Marketing) (Adwords) (CPC) (PPC) Whatever you call it, it’s one of the most expensive, and most profitable use of your digital ad dollars… if used wisely. Does your current SEM campaign utilize re-targeting? What is the administrative cost per campaign? How is the campaign structured? These are questions you need to be asking your current vendor?

Also, this is where merchandising and SEO come full circle. Properly merchandised vehicles enhance the quality and effectiveness of the ads. And a robust SEO strategy help lower the cost-per-action of your SEM campaign.

Contact Carsignment to learn more.

Social Media

Establish a system to participate in the biggest social trend of our generation. There are countless ways, including paid services, to get your name into the social media landscape. But a best practice is to manage this system internally.

Contact Carsignment to learn more about the social media opportunities.

Reputation Management

It’s a fact, word of mouth is the most effective form of advertising. The word on the street has been taken to the computer screen via many different reputation websites. As with social media, there are paid services providers, but the best practice is to manage this process from within.

Contact Carsignment to learn more about reputation management solutions.