E-Lead Ups

The ‘up’ has taken on whole new meaning. The difference in today’s ‘up’ is the amount of knowledge they have about you and the your inventory. The average car shopper visits 18 different websites over the course of 45-60 days, but physically drives to only 1.5 dealerships before purchasing. They’ve done all their tire kicking online, when they show up they are ready to buy. What processes do you have in place to capture the attention of those online shoppers, and keep them engaged through this vastly different car buying experience.

Furthermore, have you explored technology such as data mining to tap into your existing customers? Have you considered service turn technology to capture sales opportunities in your service lane? What kind of lead generation sources are you utilizing? And most importantly, are you using your CRM?

There’s no shortage of options when it comes to automotive digital marketing. The question is, do the products match the process.

If you’ve reached critical mass with digital spending, maybe it’s time to better match the available resources with your current process? Or, heaven forbid, it’s time for some internal process changes?

Either way, Carsignment is here to help.


Results and Accountability. How often do you review the results of digital vendors? Do you use their reporting, or do you use Google Analytics?

Google Analytics is a free service and is a great way to hold all of your partner accountable for the service they provide.

Ask Carsignment how to get the most out of this free service.


There isn’t a cookie cutter process, or a magic solution for success here. Every organization is structured differently… different brands, different clientele, different processes, different technology, etc… The BDC takes the Internet department to a new level. Encompassing strategy, leads, vendors, and even the service center, into one system of developing new opportunities with both new and existing customers.

How does your CRM integrate with your current technologies? How user friendly is your CRM? Have you explored sales opportunities within your service department? Have you looked at data mining technology? These are the types of questions we explore within the BDC.

Carsignment works with you, whether you are just getting started with a structured Internet department, or whether you have a robust BDC. We help sure up the foundation of your digital strategy by enhancing products and services. Our goal is to lead you through our best practices system of digital success.

Thank you for taking the time to brief yourself on Carsignment. We look forward to hearing from you.