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Exclusivity
This topic was an enigma to me for years. In digital marketing, exclusivity isn’t exactly possible. We all buy ad space on the same platforms- Google, Facebook, YouTube- and we all pay the same price for that ad space, we all adhere to the same ad formats and restrictions, all of our ad content is subject to the same algorithms.
The Truth About HomeNet
Why do we use forks and spoons? Obviously you can’t eat soup with a fork and you can’t pierce salad with a spoon… but why don’t we just always use sporks?
The answer is simple; sporks don’t work for everything. The tines aren’t strong enough for proper pronging and the bowl is too shallow for sufficient scooping. In trying to find a blended solution for forks and spoons, we ended up creating an abomination that doesn’t really work as either one.
“We’d Love to Earn Your Business”
A successful dealer once told me that people want to buy from people. We can see this for ourselves because the blooming ecommerce retailers haven’t caused near the disruption we expected. Yet still we continue to see a decline in foot traffic, lead submissions, and...