SEO

Everything you do online will fuel your SEO ranking, which will determine how Google sees your dealership; not just your website but also your social media pages, business listings, retail inventory, etc. To fully optimize your digital advertising dollars, all of your activity must be linked. Traditionally we see SEO broken down into four (4) separate categories:

• Technical SEO – How your website is built, tagged, linked, and presented to your audience. Your website provider will be responsible for your technical SEO.

• On-page SEO – The content that appears on your site and how it is seen by Google. Your website manager will be responsible for your on-page SEO.

   

   

• Off-page SEO – Your organic activity and referral traffic from backlinks. Your marketing strategy and customer reviews will dictate your off-page SEO.

   

• Local SEO – Your established digital identity such as phone numbers, physical address, social media profiles, directory listings, etc. Your contracted digital vendor will be responsible for your local SEO.

You may have also encountered the term ‘content SEO’. Typically these campaigns are structured (and priced) much like an SEM campaign. Rather than focusing on audience or market capture, content SEO focuses on keyword capture (hence the high cost) which often imposes your dealer brand where it isn’t appropriate.

Carsignment offers an alternative to content SEO service that doesn’t drain your monthly budget. No more paying thousands each month for low quality keyword clicks.

With proper website management, a fully aligned local SEO identity, and a unified marketing strategy, your dealership will be setup for perpetual growth as long as you have cars on the lot and parts on the shelves.