PRODUCTS & SERVICES
SEO
Organic visibility on search engines
LOCAL
Google MyBusiness content and listing accuracy gathers all of your digital activity in one place, promoting higher search scores and more listing views
CONTENT
A three (3) month construction that establishes landing pages that capture targeted keyword users; annual maintenance may be required for updates
SEM
Paid visibility on search engines
PACKAGES
AdWords account holders will have access to all SEM campaigns; budget and objectives will dictate campaign allocation; all campaigns will share omnichannel audience data for targeting and ad customization; pricing includes platform fee and minimum ad spend recommendation which may vary based on brand and region
PAID SEARCH
Search ads are aligned using omnichannel data and advertising; ads are updated regularly per dealer goals, inventory, market behaviors, etc.
DISPLAY & REMARKETING
Target any audience with any message across Google’s networks
SOCIAL
Meta, TikTok, Twitter, YouTube, and more
PACKAGES
Includes audience building, cross platform data sharing (within Carsignment and PureCars networks only), ad generation, live inventory feed, custom offers, vehicle prioritizing, and optional lead generation; pricing includes platform fee and minimum ad spend recommendation which may vary based on brand, region, and presence
INTERACTIVE ADS
- Augmented Reality (AR) – includes 360° vehicle demonstration, facilities tour, virtual experience, and more
- Instant Experience (Canvas) – video ads open to a full-screen experience to include landing page content, inventory image gallery, video gallery, shopping carousel, landing page content, and more
- Collection – video or image is used as a cover/header for interactive shopping experience without redirect from the social media app
BASIC ADS
- Video – authentic content that is published in sponsored ads, feeds, and stories
- Slideshow – images or reels are used for short-form ads that can be a great alternative to video+ campaigns in regions with minimal connectivity
- Carousel – general or customized inventory in an interactive shopping ad; clicks can be set to convert to VDP view or CRM lead generation
- Image – authentic images are used to communicate a specific message with headline, description, and CTA button
VIDEO, AUDIO, & STREAMING
Video and audio content targeted at higher funnel audiences
PACKAGES
Includes Amazon video and audio streaming ads, YouTube action ads, social media video, video pre-roll, and more
VIDEO
- OTT – dealer branding video ads are published across Amazon’s content network to include Amazon Prime, Amazon Video, Roku and Firestick channels; Netflix, Hulu, and other channels also available
- YouTube – awareness ads are published before and/or during videos, within YouTube feed, and within video searches
- Social – videos are published across social media platforms to drive engaged traffic or to generate leads
AUDIO
Audio content is published on Amazon streaming radio channels and podcasts
STREAMING
Options available for live TV streaming packages; select by audience, event, channel, and more
SPECIALTY
Audience and inventory driven campaigns that focus on low funnel conversions and prospecting
VIN DRIVEN
Find active shoppers with the right vehicles using VIN Driven’s inventory performance monitoring and market data to generate VDP cicks and social media leads
DATA-Mining
Convert your stale 1st party data into an active customer timeline. Extend offers to service customers, develop dealer brand to increase customer loyalty at all stages of the funnel, and send home the “why buy” reason to drive foot traffic into your showroom; cost varies based on CRM users
DEALER BRANDING
Interactive and video content is used across social and video channels to promote dealer brand loyalty and increase both sales and conversions across all funnel channels
*Prices may vary based on OEM program and region