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Carsignment
THE
CHALLENGE
Low conversion rates from high intent shoppers
Matching low-funnel shoppers with relevant vehicles
High inventory turn rate / aged inventory volume
Poor advertising ROI
THE
SOLUTION
- Cut inventory turn rate in half
- Use shopper data to match vehicles in real time
- Optimize digital ad spend to increase ROI
- Influence algorithms with shopper activity
- Increase dealer awareness
Capture new shopper data
Convert active shopper clicks
EMPOWER YOUR TEAM
Direct involvement with digital advertising
Expert inventory selection
Collaborative market insights
Real time updates
REPORTING
- Real time reporting to track focus vehicle turn
- Bi-weekly reporting for campaign and audience trends
- Historical data for monitoring month-to-month growth
SETTING UP
FOR SUCCESS
RESULTS
- Faster inventory turn rate (over 100%)
- Sold aged/troubled units
- Improved customer experience
- Average unit gross increase
- Increased website and social visibility