WHAT IS CARSIGNMENT ?
HISTORY
By the early 2000’s most automotive manufacturers had established brand websites. With eBay going public in 1998 and Google following suit in 2004, dealers were suddenly forced to become experts in an industry that didn’t even exist yet- digital sales. Within a decade the new precedent was set. Retail automotive would be forever changed.
When automotive OEM’s first established themselves digitally, two young men saw an opportunity to help local dealers transition. Those men were Halsey Cory and Matt White. Immediately they began working to list inventory on eBay, and Carsignment was born. Dealers were able to maintain their business with these new opportunities from online retail. As the digital marketing industry formed, Matt and Halsey continued to grow dealer success throughout the transition, from inventory merchandising to listings and lead generation to sales ads and vendor strategies.
In 2009 they were able to partner with HomeNet Automotive for inventory housing, and by 2012 they had found their first advertising partner in Showroom Logic. After SHowroom Logic was purchased by PureCars in 2017, Carsignment was able to elevate their services and offer industry-leading technology for dealer clients.
As digital trends evolve, Carsignment continues to maintain dealer growth with adaptive services. Our vendor partnerships allow us to provide cutting-edge products with national brand
We have also evolved our team to include experts from dealer group management, digital retail and technology, business development, dealer auctions, sales marketing, content creation, digital merchandising, and more.
Today we service over 60 dealerships across 6 states. Our exclusive focus is to provide our dealer partners with solutions to succeed in the ever-changing landscape of digital trends.
CONTACT US
IS CARSIGNMENT RIGHT FOR YOU ?
Our success depends on the success of our clients. That is why we provide omnichannel advertising with a fully customized and up-to-date marketing strategy. Selling cars is great but we also establish long-term dealer solutions that will ensure sales for years to come. Shopper networking has never been easier, and Carsignment has all of the tools and insights to make you favored by algorithms, known by customers, and established in your community.
With experts across all corners of the industry, we are able to keep our dealers above the competition . Our team will show you how to raise average gross, increase sales volume, grow market share, and boost customer awareness like you’ve never seen before.
OUR LEADERS?
Keeping the right people on our team is important to us, because your results depend on it. That is why we have assembled elite individuals from all corners of the industry.
Our company founders stay personally connected to every campaign by coordinating expert insight from all sides of the sale: your partners, your customers, and you.
From auction and wholesale operations to new marketing trends, from data and tech translation to vendor and operations audits, we keep you competitive, informed, and prepared for anything and everything.
PRODUCTS & SERVICES
Ad performance depends on establishing your dealer brand. We focus on promoting all profit centers through engaging campaigns that feed your audience funnel every step of the way.
Not quite ready to commit to an agency change? No problem! Try one of our a la carte services with no commitment and no risk.
If you know your goals but aren’t sure which services would be best to achieve them, you can request a vendor audit to help find product overlap, identify under-performing services, and more.