by Jackie Dallmeyer | Feb 3, 2025 | Uncategorized
This topic was an enigma to me for years. In digital marketing, exclusivity isn’t exactly possible. We all buy ad space on the same platforms- Google, Facebook, YouTube- and we all pay the same price for that ad space, we all adhere to the same ad formats and...
by Jackie Dallmeyer | Dec 17, 2024 | Uncategorized
Why do we use forks and spoons? Obviously you can’t eat soup with a fork and you can’t pierce salad with a spoon… but why don’t we just always use sporks? The answer is simple; sporks don’t work for everything. The tines aren’t strong enough for proper pronging and...
by Jackie Dallmeyer | Dec 2, 2024 | Uncategorized
A successful dealer once told me that people want to buy from people. We can see this for ourselves because the blooming ecommerce retailers haven’t caused near the disruption we expected. Yet still we continue to see a decline in foot traffic, lead submissions, and...
by Jackie Dallmeyer | Nov 24, 2024 | Uncategorized
Imagine how you would feel if Apple suddenly changed their name to Pomegranate or something non-food related. It would probably take you a while to adjust and realistically it would shatter your entire perception of the brand. The products wouldn’t feel the same...
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